sass & bide limited edition keyring

sass & bide has been selected by International Trade Centre to join a line-up including Stella McCartney, Vivienne Westwood and Ilaria Venturini Fendi in The Ethical Fashion Initiative.

ITC’s Ethical Fashion Initiative works in slums & disadvantaged rural areas across sub-Saharan Africa. sass & bide has collaborated for its second installment to create a limited edition keyring, embrace those tribal elements that are so central to the sass & bide aesthetic, but being created by women from the Kikuyu, Masai, Samburu & other East African tribes.

The “hello goodbye” keyring will be available to purchase from sass & bide boutiques (including online) from April – perfect for Mothers Day!


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