Pint-Sized Products At A Pint-Sized Price

As any *true* beauty junkie will attest, it’s a rare day that you’ll actually finish an eyeshadow. In fact, many of us are probably guilty of product demotion, whereby nearing the end of a product you purchase a shiny new replacement. Eager to finish the container you’re currently on so that you can take that tantalising first dip into your new goo, you start using shine-enhancing shampoo on your dog and seriously pricey moisturiser on your elbows.

Whilst recently preparing to move cities yet again I was forced to confront my collection. Somehow, in the last six months alone I’d managed to accumulate cosmetics I’d only used once. Yes, so eyeshadow doesn’t really go bad, but when you’re paying upwards of $15 a pop for a product, surely you want to get more use from it than just a one-off turn at your girlfriend’s wedding? Imagine the cost-per-wear on even an expensive eyeshadow if you used it all up!

With all of this in mind, it’s with great delight that I tell you about ELF. Short for Eyes Lips Face, ELF produces a range of itty bitty products you actually stand a chance of using up, at equally itty bitty prices. You can even get your fix online in your lunch hour.

I can’t attest to any products individually as I haven’t yet got to try them, but to me this seemed a concept worthy of your attention.

BB